Honoring myself brought clarity

You know what's funny? I used to think clarity was something you found.

Like if I just journaled enough...or took another course...or hired another mentor...or waited long enough...eventually I'd wake up one day and magically know exactly what I was here to do.

That isn't what happened. Clarity showed up the moment I stopped abandoning myself.

Not all at once. It wasn't some dramatic movie montage where everything suddenly made sense as the music swelled. It was super quiet and subtle. I started honoring the little things. I started leaving work to make myself lunch instead of grabbing whatever was fastest. I started getting up from my desk. Drinking water. Going outside. Taking breaks without feeling like I had to earn them first.

Those sound like such ordinary things to some people. For me, they weren't.

For years, I thought being a hard worker literally meant HARD…like disappearing inside whatever needed me most. I could sit at my desk for seven hours without getting up. No food. No water. Not because anyone asked me to...because somewhere along the way I'd decided that being valuable meant being endlessly available.

It didn't even occur to me that most people were taking breaks…They were going to lunch. Stretching. Walking outside. Calling a friend. Living. Meanwhile, I was trying to win an award that doesn't exist. No one hands out trophies for "Most Self-Abandonment." And No one gets promoted because they ignored their own needs the longest.

That realization hit me harder than I expected. Once I saw it, I couldn't unsee it.

The interesting part is that none of this started with my business. It started with ME

Because the more I stopped judging myself, the more clearly I could actually see myself.

There's a huge difference between judgment and observation.

Judgment says, "Why are you like this?"

Observation asks, "What do you need?"

Judgment tightens everything. Observation creates space.

That's where creativity lives. That's where confidence lives. That's where good ideas live.

The last couple of months have been some of the biggest growth I've experienced in years, and on the surface it probably looks like branding. With new colors, offers, fresh messaging, a clearer website, a stronger vision.

But none of that came 1st. Every bit of it came after I finally started centering myself in my own life.

I've spent years saying I wanted to help women. That always felt true. It also wasn't specific enough.

Because I don't want to help every woman. I want to help the woman who's tired of disappearing.

The woman who's ready to stop making herself smaller. The woman who's done waiting for permission.

Turns out...I had to become her first.

And maybe that's the biggest lesson I've learned this year (helllooo, can you even believe it’s more than ½ way over). Your business can only become as clear as your relationship with yourself.

When you know who you are, your message sharpens. Your boundaries thicken on up. Your offers emerge.

The people who aren't meant for you drift away...and somehow that stops feeling scary and feels like a sigh of relief instead.

I looked at my analytics recently and saw that I'd lost 50 followers over three months.

Old me would've panicked. My I smiled (and tbh, I cackled).

Because if becoming more myself means becoming less palatable to people who were never my people in the first place...I KNOW I’m headed in the right direction.

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it started with selfies